Synchronous (i.e., batch) mode

• Campaign requests batched, optimizer determines allocation

• Single or multiple rounds of offers

• Feedback and quotes possible

• Seller can control allocation via preferences and constraints, and conduct “what-if” analysis

Asynchronous mode

• Customers request campaigns asynchronously

• Optimizer suggests commitments as requests arrive, or periodically

• Optimization based on accepted campaigns, current requests, and projected demand (e.g., represented via reserve prices)

• Can include repacking existing commitments onto inventory differently to fit new campaigns

• Feedback and quotes possible

• Seller can control allocation via preferences and constraint, and conduct “what-if” analysis

Negotiation support mode

• Like the asynchronous mode, but seller’s sales executives manage the process

• Sales executives engage in client negotiation

• Sales executives enter “campaign requests” in the system reflecting clients’ desires

• Optimizer provides feedback (e.g., suggested campaigns) to sales executives and supports approval decisions on proposed contract terms

• Sales executives advise clients on how best to refine campaign requests and campaigns