Selling and buying advertising campaigns is about to change.

We bring economic efficiency and ease to the process of selling and scheduling advertising campaigns for TV (linear and non-linear), Internet display, mobile, game, and cross-media advertising.

Powered by world-leading optimization and AI.

7 powerful patents issued.

Each one is both a method patent and a systems patent.

Currently, selling TV advertising campaigns, and mapping those campaigns onto advertising inventory, is very inefficient.

  • Sales and traffic systems are separate

  • Sales systems don’t have actual optimization

  • Traffic systems have only heuristic scheduling

  • Extremely limited targeting and campaign control

  • Process is ad hoc, and leads to inefficient allocations, low revenue, and exorbitant makegoods

  • Lack of support for cross-media campaigns

And that’s where we come in.

"Optimized Markets' media software is a revolutionary product that will bring a much needed change to the media industry. This software creates an unparalleled level of efficiency and accuracy that benefits sellers, agencies and advertisers alike. Not only does it streamline the buying/selling and negotiation phases, but it also allows the parties to create campaigns that most effectively meet an advertiser's needs. Optimizing software will eliminate errors, as well as the many hours wasted dealing with pre-emptions and constant buy maintenance. This will ultimately result in tremendous monetary savings to all parties, cutting down on unnecessary man-hours and freeing up time that can be more effectively spent on other projects."

Leslie Ozer

Media Manager, #1 Cochran (Western PA's leading automotive retailer and one of the top private dealer groups in the US)

Former WPP Media Director