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Selling and buying advertising campaigns is about to change.

Currently, selling TV advertising campaigns, and mapping those campaigns onto advertising inventory, is very inefficient.

  • Sales and traffic systems are separate
  • Sales systems don’t have actual optimization
  • Traffic systems have only heuristic scheduling
  • Extremely limited targeting and campaign control
  • Process is ad hoc, and leads to inefficient allocations, low revenue, and exorbitant makegoods
  • Lack of support for cross-media campaigns

And that’s where we come in.