Selling and buying ad campaigns
doesn't have to be complicated
Bringing Economic Efficiency
to the Selling & Buying of Ad Campaigns
Limitless Ad Targeting
& Complete Campaign Control
Selling and buying advertising campaigns is about to change.
Currently, selling TV advertising campaigns, and mapping those campaigns onto advertising inventory, is very inefficient.
- Sales and traffic systems are separate
- Sales systems don’t have actual optimization
- Traffic systems have only heuristic scheduling
- Extremely limited targeting and campaign control
- Process is ad hoc, and leads to inefficient allocations, low revenue, and exorbitant makegoods
- Lack of support for cross-media campaigns