Slide background

Selling and buying ad campaigns

doesn't have to be complicated

Slide background
Bringing Economic Efficiency

to the Selling & Buying of Ad Campaigns

Slide background

Limitless Ad Targeting

& Complete Campaign Control

Selling and buying advertising campaigns is about to change.

Currently, selling TV advertising campaigns, and mapping those campaigns onto advertising inventory, is very inefficient.

  • Sales and traffic systems are separate
  • Sales systems don’t have actual optimization
  • Traffic systems have only heuristic scheduling
  • Extremely limited targeting and campaign control
  • Process is ad hoc, and leads to inefficient allocations, low revenue, and exorbitant makegoods
  • Lack of support for cross-media campaigns

And that’s where we come in.