Software Suite – Usage Modes in Sales

Synchronous (i.e., batch) mode

  • Campaign requests batched, optimizer determines allocation
  • Single or multiple rounds of offers
  • Feedback and quotes possible
  • Seller can control allocation via preferences and constraints, and conduct “what-if” analysis

Asynchronous mode

  • Customers request campaigns asynchronously
  • Optimizer suggests commitments as requests arrive, or periodically
  • Optimization based on accepted campaigns, current requests, and projected demand (e.g., represented via reserve prices)
  • Can include repacking existing commitments onto inventory differently to fit new campaigns
  • Feedback and quotes possible
  • Seller can control allocation via preferences and constraint, and conduct “what-if” analysis

Negotiation support mode

  • Like the asynchronous mode, but seller’s sales executives manage the process
  • Sales executives engage in client negotiation
  • Sales executives enter “campaign requests” in the system reflecting clients’ desires
  • Optimizer provides feedback (e.g., suggested campaigns) to sales executives and supports approval decisions on proposed contract terms
  • Sales executives advise clients on how best to refine campaign requests and campaigns